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The current frenzy around what the metaverse could be and/or should be and who will be the one to build it [and own your life inside it 😨] is a bit insane.

So it’s super important to remember that any true metaverse is meant to be an open ecosystem.

It’s highly unlikely that a single company will build the metaverse [sorry Meta 😹]. In reality, the metaverse would most likely be a huge, decentralized network of worlds and experiences that are interoperable to some degree.

The question now, is in which direction and on what part of the metaverse would you want to build a product around. Right now we can roughly dump most of these companies into one of two categories — Engines and Meta-creators.

Engines are the group of startups that develop the tools to create all forms of 3D environments.

And Meta-creators are the ones that are working to create those online worlds and the people you’ll supposedly meet there.

The one other decision that you’ll need to make is — are you building for B2B use cases, or potentially the more fun & engaging B2C audiences.

As we’ve noted before, most new tech has historically been introduced to the masses through the means of various entertainment industries — because when something is fun and engaging, new participants are willing to invest the time needed into learning all about it.

And we strongly believe the metaverse is no different. It not being entertaining in someway is just a nonstarter for us — it’s gotta be fun to attract those very first adopters.

That said, we’re 100% leaning into B2C — into categories like gaming.

Whatever you do next, keep in mind it’s still very early days.


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